Strategic Planning and Positioning

CJ 388 (3)

Focuses on theories, strategies and practices in developing a strategic communication plan across multiple media vehicles. Emphasis is placed on researching product/service and its relationship to specific target audiences.

Prerequisite: 171L and 387.

Prerequisites / Corequisites

Introduction to Media Writing - CJ 171L

Introduction to Strategic Communication - CJ 387

Course Search:

Keyword Search:

Office of the Registrar

MSC 11 6325
1 University of New Mexico
Albuquerque, NM 87131

Phone: (505) 277-8900
Fax: (505) 277-6809