Marketing Strategy

MGMT 435 (3)

Analytical approach developing marketing strategy. Strategic framework for decision making for domestic and global organizations. Real world projects and case discussions will assist in understanding marketing strategies.

Prerequisite: 322 and (480 or 482 or 483 or 484 or 485 or 486 or 487 or 488 or *489).



Prerequisites / Corequisites

Marketing Management - MGMT 322


Consumer Behavior [Buyer Behavior] - MGMT 480


Digital Marketing - MGMT 482


International Marketing - MGMT 483


Sales Management - MGMT 484


Retailing Management - MGMT 485


Logistics Systems Management - MGMT 486


Promotion Management - MGMT 487


Materials and Supply Chain Management - MGMT 488


Marketing of Services - MGMT *489



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MSC11 6325
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