Marketing of Services

MGMT *489 (3)

Integration of traditional marketing management thought into strategic and analytical processes for adoption and implementation by service organizations and individuals in both the private and public sectors of the economy. Project orientation.

Prerequisite: 322.

Restriction: admitted to B.B.A. program.



Prerequisites / Corequisites

Marketing Management - MGMT 322



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Office of the Registrar

MSC 11 6325
1 University of New Mexico
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