Buyer Behavior

MGMT 580 (3)

Study in behavior of consumer/buyers as decision makers through review of theories, models and research findings. Applications to marketing management strategy formulation.

Prerequisite: 501 and 522.



Prerequisites / Corequisites

Data Driven Decision Making - MGMT 501


Managerial Marketing - MGMT 522



Course Search:




Keyword Search:

Office of the Registrar

MSC 11 6325
1 University of New Mexico
Albuquerque, NM 87131

Phone: (505) 277-8900
Fax: (505) 277-6809