Arts Leadership and Business (ALB)
250.
The Business of Being an Artist.
(3)
Survey of arts management terms and concepts with an emphasis on the creative workforce and economy, business of art, nonprofit management, and arts career development strategies. Students develop a career plan that informs their academic directions.
275.
Making The Promotional Video.
(3)
Fundamentals of promotional video making and providing technical and aesthetic proficiencies used in video communications for public relations and marketing. Includes exposure to industry practices and the expertise of public relations and marketing professionals.
*365.
Social Media for Arts Marketing.
(3)
Emphasis on developing a Web presence and using social media tools for arts marketing and promotion. Real world projects and case discussions will assist in understanding social media marketing practices and strategies.
*370.
Problems in Arts Leadership and Business.
(3, may be repeated once Δ)
This problems course rotates areas of study that reflect contemporary trends and issues in Arts Management. Problems include, but are not limited to: creative economy, public arts commissioning, and arts entrepreneurship.
375.
Producing for Film and Digital Media.
(3)
Students will learn roles of the motion picture producer, acquiring the skills to produce a film or digital media project. Includes choosing a viable project and optioning, developing and preparing for pre-production, production, and post-production.
*450.
Business Planning for the Arts.
(3)
This course guides students to research and review current theories and trends in the creative economy and how this economic activity is shaping contemporary arts management strategies and practices nationally and globally.
Prerequisite: 250.
Restriction: permission of instructor.
*451.
Non-Profit Arts Administration.
(3)
The course is designed to prepare students to be successful arts administrators as they apply management principles in an arts environment. Students will develop capacity building strategies and their own professional practice in the arts.
Prerequisite: 250 or *365.
*470.
Advanced Topics in Arts Leadership and Business.
(3, may be repeated once Δ)
Arts Management Practices rotates areas of study that considers current professional practices in allied fields. Practices include, but are not limited to: public arts commissioning, arts funding development, or creative placemaking.
*495.
Arts Leadership and Business Internship.
(3, may be repeated once Δ)
Students are required to complete concurrent online training and 150 internship hours onsite under a mentor's supervision.
Prerequisite: 250.
Restriction: permission of program.
