Marketing Strategy
MGMT 435 (3)Analytical approach developing marketing strategy. Strategic framework for decision making for domestic and global organizations. Real world projects and case discussions will assist in understanding marketing strategies.
Prerequisite: 322 and (480 or 482 or 483 or 484 or 485 or 486 or 487 or 488 or *489).
Restriction: admitted to B.B.A. program.
Prerequisites / Corequisites
Marketing Management - MGMT 322
Consumer Behavior - MGMT 480
Digital Marketing - MGMT 482
International Marketing - MGMT 483
Sales Management - MGMT 484
Retailing Management - MGMT 485
Logistics Systems Management - MGMT 486
Promotion Management - MGMT 487
Materials and Supply Chain Management - MGMT 488
Marketing of Services - MGMT *489
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