Marketing Research I
MGMT 481 (3)Research methodologies and techniques as an aid to management decision-making and marketing strategy formulation. Emphasis on design of measurement instruments, sampling, collection and analysis of data.
Prerequisite: 322 and (480 or 482 or 483 or 484 or 485 or 486 or 487 or 488 or *489).
Restriction: admitted to B.B.A. program.
Prerequisites / Corequisites
Marketing Management - MGMT 322
Consumer Behavior - MGMT 480
Digital Marketing - MGMT 482
International Marketing - MGMT 483
Sales Management - MGMT 484
Retailing Management - MGMT 485
Logistics Systems Management - MGMT 486
Promotion Management - MGMT 487
Materials and Supply Chain Management - MGMT 488
Marketing of Services - MGMT *489
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