Sport Marketing and Promotions

PEP 547 (3)

A study of the current approaches sport managers utilize for conducting relationships with consumers in sport environments. The course will focus on evaluation of sport sponsorships, promotional strategies and development of a marketing plan.

Prerequisites / Corequisites


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Office of the Registrar

MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131

Phone: (505) 277-8900
Fax: (505) 277-6809