Marketing Research I

MGMT 481 (3)

Research methodologies and techniques as an aid to management decision-making and marketing strategy formulation. Emphasis on design of measurement instruments, sampling, collection and analysis of data.

Prerequisite: 480.

Restriction: admitted to B.B.A. Business Administration.



Prerequisites / Corequisites

Consumer Behavior - MGMT 480



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MSC11 6325
1 University of New Mexico
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