The University of New Mexico

Marketing Strategy

MGMT 435 (3)

Analytical approach developing marketing strategy. Strategic framework for decision making for domestic and global organizations. Real world projects and case discussions will assist in understanding marketing strategies.

Prerequisite: 322 and 481.


Prerequisites / Corequisites

Marketing Management - MGMT 322


Marketing Research I - MGMT 481


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Office of the Registrar

MSC 11 6325
1 University of New Mexico
Albuquerque, NM 87131

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