The University of New Mexico

Buyer Behavior

MGMT 480 (3)

Interdisciplinary analysis of buyer behavior through review of theories, explanatory and predictive models, empirical studies and consumer research methodologies. Emphasis on model building and marketing strategy formulation.

Prerequisite: 322


Prerequisites / Corequisites

Marketing Management - MGMT 322


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Office of the Registrar

MSC 11 6325
1 University of New Mexico
Albuquerque, NM 87131

Phone: (505) 277-8900
 Fax: (505) 277-6809