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Focuses on industrial purchasing behavior and the systems required to satisfy the needs of commercial buyers. Emphasis on management of the corporate field sales force.
Prerequisite: 322
Marketing Management - MGMT 322
MSC 11 6325
1 University of New Mexico
Albuquerque, NM 87131
(505) 277-8900
Phone: (505) 277-6809
Fax: studentinfo.unm.edu