The University of New Mexico

Innovative Product Development

MGMT 515 (3)

Topics covered include innovation diffusion models, consumer needs models, marketing mix and organizational mechanisms such as Venture teams.

Pre- or Corequisite: 511.


Prerequisites / Corequisites

Technology Commercialization and the Global Environment - MGMT 511


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Office of the Registrar

MSC 11 6325
1 University of New Mexico
Albuquerque, NM 87131

Phone: (505) 277-8900
 Fax: (505) 277-6809