The University of New Mexico

Buyer Behavior

MGMT 580 (3)

Study in behavior of consumer/buyers as decision makers through review of theories, models and research findings. Applications to marketing management strategy formulation.

Prerequisite: 322 or 522


Prerequisites / Corequisites

Marketing Management - MGMT 322


Marketing Management - MGMT 522


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Office of the Registrar

MSC 11 6325
1 University of New Mexico
Albuquerque, NM 87131

Phone: (505) 277-8900
 Fax: (505) 277-6809