The University of New Mexico

Research for Marketing Management

MGMT 581 (3)

Study of research and information requirements for decision making and strategic planning in marketing. Emphasis on concepts, skills and knowledge needed by executives for evaluation research proposals and using research findings in developing marketing plans.

Prerequisite: 501 and (322 or 522)


Prerequisites / Corequisites

Statistical Analysis for Management Decisions - MGMT 501


Marketing Management - MGMT 322


Marketing Management - MGMT 522


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Office of the Registrar

MSC 11 6325
1 University of New Mexico
Albuquerque, NM 87131

Phone: (505) 277-8900
 Fax: (505) 277-6809