The University of New Mexico

Marketing Strategy

MGMT 582 (3)

Analytical approach to strategy formulation for marketing management activities of global and domestic organizations. Uses analytical and logical methods for case analysis and behavioral simulations. Should be taken during last semester.

Prerequisite: 522


Prerequisites / Corequisites

Marketing Management - MGMT 522


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Office of the Registrar

MSC 11 6325
1 University of New Mexico
Albuquerque, NM 87131

Phone: (505) 277-8900
 Fax: (505) 277-6809