Strategic Planning and Positioning
CJ 388 (3)Focuses on theories, strategies and practices in developing a strategic communication plan across multiple media vehicles. Emphasis is placed on researching product/service and its relationship to specific target audiences.
Prerequisite: 171L and 387.
Prerequisites / Corequisites
Introduction to Media Writing - CJ 171L
Introduction to Strategic Communication - CJ 387
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Office of the Registrar
MSC11 6325
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