Buyer Behavior
MGMT 480 (3)Interdisciplinary analysis of buyer behavior through review of theories, explanatory and predictive models, empirical studies and consumer research methodologies. Emphasis on model building and marketing strategy formulation.
Prerequisite: 322.
Prerequisites / Corequisites
Marketing Management - MGMT 322
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Office of the Registrar
MSC11 6325
1 University of New Mexico
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