The University of New Mexico

Marketing Research I

MGMT 481 (3)

Research methodologies and techniques as an aid to management decision-making and marketing strategy formulation. Emphasis on design of measurement instruments, sampling, collection and analysis of data.

Prerequisite: 322.


Prerequisites / Corequisites

Marketing Management - MGMT 322


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Office of the Registrar

MSC 11 6325
1 University of New Mexico
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