Buyer Behavior
MGMT 580 (3)Study in behavior of consumer/buyers as decision makers through review of theories, models and research findings. Applications to marketing management strategy formulation.
Prerequisite: 322 or 522.
Prerequisites / Corequisites
Marketing Management - MGMT 322
Marketing Management - MGMT 522
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Office of the Registrar
MSC11 6325
1 University of New Mexico
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