Marketing Communications Management
MGMT 587 (3)Analysis of market communications, including market, audience and individual behavior. Discussion and analysis of promotional strategy and budgeting, media analysis and evaluation.
Prerequisite: 322 or 522.
Prerequisites / Corequisites
Marketing Management - MGMT 322
Marketing Management - MGMT 522
Course Search:
Keyword Search:
Office of the Registrar
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
Phone: (505) 277-8900
Fax: (505) 277-6809