• UNM

Marketing Strategy

MGMT 435 (3)

Analytical approach developing marketing strategy. Strategic framework for decision making for domestic and global organizations. Real world projects and case discussions will assist in understanding marketing strategies.

Prerequisite: 322 and (480 or 482 or 483 or 484 or 485 or 486 or 487 or 488 or *489).

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Prerequisites / Corequisites

Marketing Management - MGMT 322

Consumer Behavior [Buyer Behavior] - MGMT 480

Digital Marketing - MGMT 482

International Marketing - MGMT 483

Sales Management - MGMT 484

Retailing Management - MGMT 485

Logistics Systems Management - MGMT 486

Promotion Management - MGMT 487

Materials and Supply Chain Management - MGMT 488

Marketing of Services - MGMT *489

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