• UNM

Marketing Research I

MGMT 481 (3)

Research methodologies and techniques as an aid to management decision-making and marketing strategy formulation. Emphasis on design of measurement instruments, sampling, collection and analysis of data.

Prerequisite: 322 and (480 or 482 or 483 or 484 or 485 or 486 or 487 or 488 or *489).

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Prerequisites / Corequisites

Marketing Management - MGMT 322

Consumer Behavior [Buyer Behavior] - MGMT 480

Digital Marketing - MGMT 482

International Marketing - MGMT 483

Sales Management - MGMT 484

Retailing Management - MGMT 485

Logistics Systems Management - MGMT 486

Promotion Management - MGMT 487

Materials and Supply Chain Management - MGMT 488

Marketing of Services - MGMT *489

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