• UNM

Research for Marketing Management

MGMT 581 (3)

Study of research and information requirements for decision making and strategic planning in marketing. Emphasis on concepts, skills and knowledge needed by executives for evaluation research proposals and using research findings in developing marketing plans.

Prerequisite: 501 and (322 or 522).

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Prerequisites / Corequisites

Data Driven Decision Making [Statistical Analysis for Management Decisions] - MGMT 501

Marketing Management - MGMT 322

Managerial Marketing [Marketing Management] - MGMT 522

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