Critical examination of sales force management concepts and their implementation and application from a decision-making perspective. Encompasses the formulation, evaluation and control of a strategic sales program.
Prerequisite: 322 or 522.
Marketing Management - MGMT 322
Managerial Marketing [Marketing Management] - MGMT 522
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
(505) 277-8900
Phone: (505) 277-6809
Fax: