Strategic Planning and Positioning
CJ 388 (3)Focuses on theories, strategies and practices in developing a strategic communication plan across multiple media vehicles. Emphasis is placed on researching product/service and its relationship to specific target audiences.
Prerequisite: 171L and 387.
Prerequisites / Corequisites
Introduction to Media Writing - CJ 171L
Introduction to Strategic Communication - CJ 387
Course Search:
Keyword Search:
Office of the Registrar
MSC 11 6325
1 University of New Mexico
Albuquerque, NM 87131
Phone: (505) 277-8900
Fax: (505) 277-6809