Consumer Behavior

MGMT 480 (3)

Interdisciplinary analysis of consumer behavior through review of theories, explanatory and predictive models, empirical studies and consumer research methodologies. Emphasis on theoretical foundations and marketing strategy formulation.

Prerequisite: 322.

Restriction: admitted to B.B.A. program.

Prerequisites / Corequisites

Marketing Management - MGMT 322

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MSC 11 6325
1 University of New Mexico
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