International Marketing

MGMT 483 (3)

Analysis of foreign marketing opportunities. Develops familiarity with concepts, terminology, decision-making criteria, use of marketing intelligence, constraints on marketing planning and marketing strategy formulation.

Prerequisite: 322.

Restriction: admitted to B.B.A. program.



Prerequisites / Corequisites

Marketing Management - MGMT 322



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MSC 11 6325
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