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Integration of traditional marketing management thought into strategic and analytical processes for adoption and implementation by service organizations and individuals in both the private and public sectors of the economy. Project orientation.
Prerequisite: 322.
Restriction: admitted to B.B.A. program.
Marketing Management - MGMT 322
MSC 11 6325
1 University of New Mexico
Albuquerque, NM 87131
(505) 277-8900
Phone: (505) 277-6809
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