International Marketing Management
MGMT 583 (3)Analysis of marketing opportunities abroad and major constraints and information needs in international marketing planning. Management of development and implementation of marketing mixes in different cultures and nations. Some special emphasis on Latin America.
Prerequisite: 322 or 522.
Prerequisites / Corequisites
Marketing Management - MGMT 322
Managerial Marketing - MGMT 522
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MSC 11 6325
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