Sport Consumer Behavior
PEP 614 (3)This course will compare and contrast the various research methodologies most commonly practiced in sport marketing settings. Through systematic analysis of the sport marketing mix, students will demonstrate proficiency in conducting and presenting sport market research.
Prerequisite: 547.
Prerequisites / Corequisites
Sport Marketing and Promotions - PEP 547
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Office of the Registrar
MSC 11 6325
1 University of New Mexico
Albuquerque, NM 87131
Phone: (505) 277-8900
Fax: (505) 277-6809