Professional aspects of the selling function in consumer and industrial markets and the role of selling in the economy. Emphasis on selling methods and applications for entrepreneurs.
(Credit not applicable toward B.B.A. degree.)
Prerequisite: 222 or 322.
Restriction: admitted to B.B.A. program.
Introduction to Marketing - MGMT 222
Marketing Management - MGMT 322
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
Phone: (505) 277-8900
Fax: (505) 277-6809