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Analysis of marketing strategies within the context of a digital environment. Emphasis on the use of social media platforms for business, content marketing, and tools to manage an organization's social media presence.
Prerequisite: 322.
Restriction: admitted to B.B.A. program.
Marketing Management - MGMT 322
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
(505) 277-8900
Phone: (505) 277-6809
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