Promotion Management

MGMT 487 (3)

Analysis of personal and non-personal forms of marketing communications in both industrial and consumer markets. Emphasis of promotion as a marketing mix strategy, budgeting and media analysis, and incorporating research in the development of promotional strategies.

Prerequisite: 322.

Restriction: admitted to B.B.A. program.

Prerequisites / Corequisites

Marketing Management - MGMT 322

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