Research for Marketing Management
MGMT 581 (3)Study of research and information requirements for decision making and strategic planning in marketing. Emphasis on concepts, skills and knowledge needed by executives for evaluation research proposals and using research findings in developing marketing plans.
Prerequisite: 501 and (322 or 522).
Prerequisites / Corequisites
Data Driven Decision Making - MGMT 501
Marketing Management - MGMT 322
Managerial Marketing - MGMT 522
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MSC11 6325
1 University of New Mexico
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