Marketing Management
MGMT 322 (3)A complete overview of the system for assessing customer needs, allocating scarce resources to fulfill those needs, transmittal of market related information, completion of exchange processes and profit maximization in free markets. Emphasis on interdisciplinary tools for management decision-making and developing marketing strategies in domestic and international market applications.
Prerequisite: ECON 2120 and (ENGL 2120 or ENGL 2210).
Prerequisites / Corequisites
Microeconomic Principles [Introductory Microeconomics] - ECON 2120 [106]
Intermediate Composition [Expository Writing] - ENGL 2120 [220]
Professional and Technical Communication [Technical and Professional Writing] - ENGL 2210 [219]
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Office of the Registrar
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
Phone: (505) 277-8900
Fax: (505) 277-6809