Advertising Campaigns
MGMT 410 (3)Students form a student-run agency to develop, implement and validate an advertising campaign for a company or non-profit organization. Emphasis on market analysis, campaign strategy, media selection, and creative execution.
Prerequisite: 487.
Restriction: admitted to B.B.A. Business Administration.
Prerequisites / Corequisites
Promotion Management - MGMT 487
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MSC11 6325
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