Marketing Research I
MGMT 481 (3)Research methodologies and techniques as an aid to management decision-making and marketing strategy formulation. Emphasis on design of measurement instruments, sampling, collection and analysis of data.
Prerequisite: 480.
Restriction: admitted to B.B.A. Business Administration.
Prerequisites / Corequisites
Consumer Behavior - MGMT 480
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MSC11 6325
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