Marketing (MKTG)
2110 [MGMT 222].
Principles of Marketing [Introduction to Marketing].
(3)
A complete overview of the system for assessing customer needs, allocation of scarce resources to fulfill those needs, transmittal of market related information, completion of exchange processes and profit maximization in free markets. Emphasis on interdisciplinary tools for management, decision-making and developing marketing strategies in domestic and international market applications.
Credit not applicable toward B.B.A. Business Administration.
