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A specialized course in strategic writing, including creating material in strategic communication subfields of public relations, advertising, and integrated marketing communication, with emphasis on writing for outlets including print and broadcast media and the Internet.
Prerequisite: 387.
Introduction to Strategic Communication - CJ 387
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
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Phone: (505) 277-6809
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