Entrepreneurial Selling

MGMT 314 (3)

Professional aspects of the selling function in consumer and industrial markets and the role of selling in the economy. Emphasis on selling methods and applications for entrepreneurs.

Prerequisite: 322 or MKTG 2110.

Restriction: admitted to B.B.A. Business Administration.



Prerequisites / Corequisites

Marketing Management - MGMT 322


Principles of Marketing - MKTG 2110



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