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Professional aspects of the selling function in consumer and industrial markets and the role of selling in the economy. Emphasis on selling methods and applications for entrepreneurs.
Prerequisite: 322 or MKTG 2110.
Restriction: admitted to B.B.A. Business Administration.
Marketing Management - MGMT 322
Principles of Marketing - MKTG 2110
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
(505) 277-8900
Phone: (505) 277-6809
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