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Students form a student-run agency to develop, implement and validate an advertising campaign for a company or non-profit organization. Emphasis on market analysis, campaign strategy, media selection, and creative execution.
Prerequisite: 487.
Restriction: admitted to B.B.A. Business Administration.
Promotion Management - MGMT 487
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
(505) 277-8900
Phone: (505) 277-6809
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