Innovative Product Development
MGMT 515 (3)Students examine the management of new products from concept to commercialization. Includes new product process; market information/customer input; leadership skills; portfolio management; product pursuit/capture planning; strategic planning; and competitive intelligence, with a field project.
Prerequisites / Corequisites
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Office of the Registrar
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
Phone: (505) 277-8900
Fax: (505) 277-6809