Research for Marketing Management

MGMT 581 (3)

Study of research and information requirements for decision making and strategic planning in marketing. Emphasis on concepts, skills and knowledge needed by executives for evaluation research proposals and using research findings in developing marketing plans.

Prerequisite: 501 and 522.



Prerequisites / Corequisites

Data Driven Decision Making - MGMT 501


Managerial Marketing - MGMT 522



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Office of the Registrar

MSC11 6325
1 University of New Mexico
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