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Examines how to use social media to build relationships between a company and its customers. Emphasis on developing social media strategies, content creation, and tools to schedule and manage content across the major social platforms.
Pre- or corequisite: 480.
Restriction: admitted to B.B.A. Business Administration.
Consumer Behavior - MGMT 480
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
(505) 277-8900
Phone: (505) 277-6809
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