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Analytical approach developing marketing strategy. Strategic framework for decision making for domestic and global organizations. Real world projects and case discussions will assist in understanding marketing strategies.
Prerequisite: 480.
Restriction: admitted to B.B.A. Business Administration.
Consumer Behavior - MGMT 480
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
(505) 277-8900
Phone: (505) 277-6809
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