Digital Marketing
MGMT 482 (3)Analysis of current marketing and advertising practices within the digital environment. Emphasis on testing and applying these concepts using experiential learning in a simulated environment.
Pre- or corequisite: 480.
Restriction: admitted to B.B.A. Business Administration.
Prerequisites / Corequisites
Consumer Behavior - MGMT 480
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Office of the Registrar
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
Phone: (505) 277-8900
Fax: (505) 277-6809