Marketing of Services

MGMT *489 (3)

Integration of traditional marketing management thought into strategic and analytical processes for adoption and implementation by service organizations and individuals in both the private and public sectors of the economy. Project orientation.

Prerequisite: 322.

Pre- or corequisite: 480.

Restriction: admitted to B.B.A. Business Administration.



Prerequisites / Corequisites

Marketing Management - MGMT 322


Consumer Behavior - MGMT 480



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