Buyer Behavior

MGMT 580 (3)

Study in behavior of consumer/buyers as decision makers through review of theories, models and research findings. Applications to marketing management strategy formulation.

Prerequisite: 522.



Prerequisites / Corequisites

Managerial Marketing - MGMT 522



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Office of the Registrar

MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131

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