Analytical approach to strategy formulation for marketing management activities of global and domestic organizations. Uses analytical and logical methods for case analysis and behavioral simulations. Should be taken during last semester.
Prerequisite: 522.
Managerial Marketing - MGMT 522
MSC11 6325
1 University of New Mexico
Albuquerque, NM 87131
Phone: (505) 277-8900
Fax: (505) 277-6809